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Friday, August 22, 2025

7 Powerful Lessons from Jessica Lowery on Building a Purpose-Driven Elderberry Brand

 

In a world saturated with wellness trends and supplement brands, few stand out like The Power of Elderberries. Behind this trusted name is Jessica Lowery — a wife, mom of three, former public health lecturer, and visionary entrepreneur who launched her elderberry syrup business not from a boardroom, but from her kitchen, with faith as her foundation.

1. Purpose-Driven Brands Are Born in Moments of Desperation

Jessica’s journey began with a prayer. Amid personal struggles — her husband’s declining health, financial instability, and a career slowdown — she dropped to her knees and asked God for direction. The answer? A homemade elderberry syrup recipe she had first used years prior while pregnant and battling the flu. She shared her creation online, and to her surprise, people began asking to buy it.

“It was never meant to be a business. I was just sharing something I believed in. But the demand told me it was more than a remedy — it was a calling.” – Jessica Lowery

2. Faith Fuels Forward Momentum

Faith isn't just a backdrop in Jessica’s story — it's a driving force. Throughout every pivot, from labeling bottles by hand to growing into a regulated, compliant supplement company, Jessica leaned into prayer and spiritual guidance.

“Face Everything And Rise — that’s what fear means to me now,” she said. “Faith helped me rise when I doubted myself the most.”

3. Consumer Safety and Quality Must Come First

Jessica’s elderberry syrup uses organic European elderberries, raw local honey (never heat-treated), and whole organic spices like ginger, cinnamon, and cloves — with no added sugars, fillers, or preservatives. Her products are third-party lab tested for safety and quality.

➡️ Learn more about what sets her product apart at The Power of Elderberries.

4. Be Intentional with Your Ingredients — and Your Integrity

Jessica never compromised her formula, even when alternatives could have cut costs or improved shelf life. Her motto? “What I want for my family is what I want for yours.”

That integrity is what continues to separate her purpose-driven elderberry brand from the rest of the market.

5. Work-Life Balance Requires Teamwork and Boundaries

With a busy household and a growing company, Jessica starts her mornings with quiet prayer and devotionals before her kids wake up. Her husband’s support and a strong team make the work-family balance possible.

6. Visibility Can Be Scary — But It's Necessary

Jessica once feared visibility, especially as a woman of faith in the wellness space. But she discovered that visibility didn’t have to mean sales tactics — it could mean education and empowerment.

“When it felt like I was selling, I clammed up. But when it felt like sharing, it came naturally,” she said.

7. Stick with What Works — Then Expand Purposefully

Jessica’s core product line includes her signature elderberry syrup and shelf-stable “bites.” Both offer support for:

  • Immune health
  • Allergy and sinus relief
  • Joint mobility and inflammation
  • Blood sugar and heart health
  • Skin health and energy

And yes — elderberry dog bites are launching soon!

🎁 Use code PODCAST15 at checkout on thepowerofelderberries.com for 15% off your first order.

Final Thoughts: A Brand Built from the Heart

Jessica Lowery’s story is more than a business success — it's a reminder that purpose-driven elderberry brands are often born from pain, fueled by faith, and grown with integrity. Her work proves that staying grounded in your values can lead to something meaningful — and life-changing — for you and your community.

Have a dream, an idea, or a calling? Jessica's journey is your reminder to step forward in faith — and start.


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