Turning Pain Into Purpose: How Olivia Shears Built a Business—and a Movement—From Heartbreak
By Rosabel Zohfeld | Life Unscripted Blog
In a world that often highlights only the polished moments of success, it’s refreshing—and powerful—to hear stories that honor the struggle, the grief, and the quiet resilience it takes to rebuild your life after loss. On a recent episode of The Life Unscripted Podcast, I had the pleasure of speaking with Olivia Shears, founder of Social Bean, a thriving social media agency based in Miami.
But behind the branding strategy and digital success lies a deeper, more personal story—one rooted in loss, growth, and the unwavering courage to start over.
From Loss to Leadership
In 2017, Olivia lost one of her closest friends to suicide. At just 17 years old, the weight of such a tragedy could have easily silenced her. And for a while, it did. For three years, Olivia kept her grief tucked away, trying to navigate life without letting it show. But as she shared with me, “Those feelings didn’t go away—they just boiled over harder.”
Then in 2020, something shifted. Rather than carry the pain alone, she took her first steps toward healing by getting involved with the American Foundation for Suicide Prevention (AFSP). What began as a walk participant role quickly evolved into something much larger. Olivia now serves as the Chair of the Miami AFSP Walk, helping organize events that not only raise awareness but build community around shared experiences of loss and hope.
"Using my voice to raise awareness, create community, and honor the people we’ve lost—that's been one of the most meaningful parts of my life," Olivia shared.
A New Path Through Entrepreneurship
At the same time her healing journey began, Olivia found herself reassessing her career. She had started a luxury picnic business during the pandemic—fun and creative at first, but physically exhausting and increasingly unfeasible. Then came a new opportunity: friends who had noticed her talent with marketing asked her to manage their social media accounts.
One thing led to another, and by 2023, Olivia launched Social Bean, helping brands and businesses connect with their audience through authentic, heart-led content. Whether she’s working with mental health professionals, nonprofits, or even DJs, Olivia brings a human-first approach to everything she touches.
"I believe social media is about building community. It’s not just about content—it’s about connection," she explained.
The Reality of Working Alone
Like many entrepreneurs, Olivia works from home—a dream for some, but also an incredibly isolating experience. “People think working from home is a luxury, but it can be lonely,” she said candidly. That’s why she’s made it a priority to get involved through AFSP, local co-working groups, and networking communities.
Even when anxiety kicks in, she pushes herself to show up.
“Ten out of ten times, it’s been worth it. I’ve never regretted going.”
A Message for Anyone Struggling
As we closed our conversation, I asked Olivia what message she would offer to someone facing a tough season.
“It’s okay to feel your feelings. Let yourself be sad. But know this: better days are coming. Even if you can’t see it yet.”
And if you're looking for a place to begin, Olivia encourages everyone to get involved in something that matters to them. Whether it's suicide prevention, mental health, or any cause close to your heart, “you might be surprised how much it helps you too.”
✨ Connect With Olivia
- 🌐 Website: www.socialbeanagency.com
- 📸 Instagram: @socialbean.agency
- 📧 Email: socialbeanagency1@gmail.com
📣 Connect With Me, Rosabel
If Olivia’s story inspired you, I invite you to follow along and subscribe for more powerful, real conversations on The Life Unscripted Podcast.
- 🎙️ Podcast: Listen on Spotify
- 🌐 Website: rosabelzohfeld.com
- 📘 Facebook: RosabelZunscripted
- 📸 Instagram: @rosabelunscripted
- 📚 Book: The Courage to Succeed: A True American Dream – available now on Amazon
🔗 Subscribe to The Life Unscripted Podcast with Rosabel on YouTube: Click here to subscribe
Your pain doesn’t have to be the end of your story. It can be the beginning of something new. Olivia’s journey is proof of that—and yours can be too.
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