Conquering Cancer, Building Empires & Choosing Freedom
In an unforgettable conversation on Life Unscripted with Rosabel, I had the privilege of speaking with Trent Brock, a three-time terminal cancer conqueror turned international entrepreneur and bestselling author. From humble beginnings in North Louisiana to building the fifth-largest popcorn manufacturer in New Zealand, Trent’s journey is a masterclass in perseverance, grit, and audacious faith.
From IT Consultant to Kettle Corn King
Trent began his career as a traveling IT consultant—but fate had a popcorn-scented twist in store. While training at a boxing gym in Auckland, he met the manager of a small kettle-corn stand. Intrigued, Trent invested his weekends in popping corn at local markets. Within five years, that side hustle snowballed into a fully-fledged manufacturing empire: two factories the size of football fields, multiple popcorn lines, contracts with stadiums and cinemas, and distribution across Australasia.
Key takeaway: Sometimes your greatest opportunities lurk in the most unexpected places. Be willing to trade stability for passion, even if it means swapping a six-figure desk job for a 100-hour startup grind.
Three Cancer Battles, One Unbreakable Spirit
In 2019, Trent’s life took a harrowing turn: an aggressive hip-bone cancer diagnosis threatened amputation, followed by successive battles with pancreatic and lung cancer. Public healthcare delays nearly cost him his leg—and his life. Faced with dire odds (and an eventual prognosis of less than 5% survival), he refused to give in.
- Mindset shift: After a life-or-death conversation with his parents, Trent “decided to fight till [his] last breath.”
- Advocacy: He invested in private care, assembled a world-class medical team, and learned to navigate complex treatments.
- Persistence: From IV antibiotics that left him nauseous for hours to experimental hip implants, he kept pushing.
Today, Trent walks—and even “hobbles around like a WWII vet”—thanks to the largest, most complex hip implant ever created.
Rosabel’s reflection: “Miracles are already there. We just have to believe they will happen.”
The Game of Life: Simple Rules, Massive Wins
How do you tackle seemingly insurmountable odds? Trent treats every day like a football game:
- Be the quarterback of your life. You call the plays—don’t hand control to anyone else.
- Win today. Break down overwhelming challenges into “what can I conquer right now?”
- Take time-outs. When the news gets heavy, pause, process, and recharge.
- Assemble your team. Choose the doctors, coaches, and mentors who share your vision.
This playbook isn’t just for cancer warriors—it applies to anyone facing a major life pivot, health crisis, or business challenge.
Connect & Continue Your Journey
Trent Brock’s story proves that free speech isn’t free—and freedom takes courage to fight, innovate, and ask for help. If you’re ready to take the quarterback role in your own life:
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Thank you for reading—and for living life unscripted. Remember, the greatest transformations begin when you refuse to give up.
Free your mind. Fuel your journey. Live unscripted.
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